Le flic de Sun City

Avancement du projet #1

Cet article sera le premier d’une longue série! Il va me permettre de faire l’état des lieux de l’avancement de mon projet de TFE.

Une bonne opportunité

Je suis quelqu’un de très lent au travail, j’ai tendance à laisser les idées trainer dans ma petite tête afin de les travailler au mieux avant de les exprimer. Cette demande de faire état de notre avancement de manière périodique est assez complexe pour moi, il va falloir m’y mettre.

Pour ce premier article

Création de l’histoire — 2h

Pour mon projet de storytelling, j’ai d’abord mis en relation mes idées pour construire une histoire qui me semble à la fois farfelue, drôle et bien ancrée dans les années 1980. Il fallait aussi que cette histoire puisse être réalisable sur le plan technique.

Définition claire du Design Process — 1h

J’ai voulu redéfinir clairement les différentes étapes de mon projet pour aller dans le bon sens et ne pas me disperser dans le travail.

Mise en place du storyboard et du MVP — 3h

En avril, nous allons présenter un Minimum Viable Product, la base fonctionnel de notre projet. Il faut donc le définir pour connaître la direction à suivre. J’ai crée deux storyboard:

  • un storyboard général, avec tous les écrans de mon projet. Pour avoir une idée du projet global et mieux appréhender le découpage des scènes;
  • un storyboard pour mon MVP, plus précis. C’est la marche à suivre au niveau des écrans à fournir pour cette première présentation

Voici le storyboard général du projet, pour me faire une idée du nombre d’écran et de transitions possibles.

Ici, le storyboard du MVP. Cela me permet de mieux définir ce sur quoi je dois me concentrer.

Inspirations graphiques — 3 / 4h

Je me suis inspiré de différents sites web, illustrations inspirées des années 1980. Je souhaite également m’inspirer des films, séries et clips de musique de l’époque, pour tenter de coller au mieux à l’ambiance 80's.

Les premières remarques

En discutant avec M. Tournay, mon professeur référent, il a confirmé la bonne direction du MVP. Le nombre d’écran lui semble correct et il faut avancer sur les inspirations et les illustrations liées au projet.

M. Thérasse lui, m’a confirmé la bonne idée pour l’utilisation de la librairie Pixi.js, qui me permettra de travailler les animations et transitions de mon projet de manière optimale. Par contre, le mini jeu contenu dan mon MVP où il faut lancer des objets sur des aliens qui veulent lobotomiser notre cher héros, manque peut-être de fun. Selon lui, il faut que je trouve un moyen d’apporter du challenge et du fun à ce petit jeu. Mais pour le moment, il faut le réaliser.

La prochaine étape

Inspirations et définition de l’approche graphique

Il faut maintenant que je mette en place l’univers graphique de mon projet, pour pouvoir alimenter les différents écrans de mon projet.

Premiers essais avec Pixi.js

Ces premiers visuels vont me permettre de commencer les tests de code, pour les transitions et l’animation des différentes scènes. Je ne vais pas pouvoir travailler toute la semaine, il va donc falloir carburer ensuite.

Stress, stress, stress

Pour le moment, j’ai du mal à avancer dans la réalisation de mon projet, je me sens un peu bloqué et cela ne m’aide pas. J’ai à coeur de rendre un dernier travail de qualité, il va falloir accélérer le rythme et décoincer les choses si je veux avancer. Je veux montrer que ma place est en Web, qu’on peut compter sur moi, il faut tout donner!

À dans une semaine pour le nouvel article concernant ce dernier projet! D’ici là, portez vous bien 😉

The Humanization of Housing: Coliving and Maslow’s Hierarchy of “We”

In 1943, Dr. Abraham Maslow advanced a theory for understanding human motivation: his eponymous Hierarchy of Needs. In the process, he forever changed the way that psychologists, sociologists, and anthropologists thought about their fields. Several decades later, Dr. Maslow would quietly amend the punchline of his original theory. The capstone of his initial pyramid, self-actualization, would instead become self-transcendence, reckoning that the highest form of actualization isn’t about “me”, but rather “we.” With the emergence of the Sharing Economy, social entrepreneurship, and cause-related marketing, Dr. Maslow’s lesser known revision to his initial work is now proving to be his most prescient and perhaps his most important.

For coliving startups like my company, Ollie, we are attempting to solve for something that neither traditional real estate nor technology alone have solved. Both real estate and tech have failed to bring us any closer to Dr. Maslow’s notion of self-transcendence, which is to say, closer to each other. Instead, we find ourselves increasingly polarized. While our apartment towers are taller and shinier than at any point in history, they lift only a select few to new heights, casting a far greater number into their ever-elongating shadows. With the dollars of our global elite sleeping soundly at night in the pitch darkness of vacant skyscrapers, our most vulnerable citizens shelter in the streets below and those in the middle are left to make difficult compromises simply to pay the rent. Predictably, social tensions are on the rise as the Gini coefficient, economists’ measure of the gap between the haves and have nots, reaches its highest level on record, consequences unknown. Meanwhile, the responsibility of designing spaces that foster human interaction, once the domain of architects and real estate developers, has instead been abdicated to architects and developers of a digital kind — internet innovators that, in hindsight, have been more focused on connecting us to our devices, or our devices to each other, than connecting us to one another.

On a practical level, the value proposition of coliving startups is that they make housing more accessible by spreading living expenses among more occupants or by eliminating unnecessary space. However, beyond enabling more individuals to secure their very basic need for shelter, the true promise of coliving reaches far deeper — a form of disruption driven by a human-centric value chain wherein technology is merely a means to an end rather than the end itself. Without first adding value to our residents, coliving could not add value to the real estate we seek to transform. In fact, to optimize the value we create for the real estate, we must optimize the value delivered to those who occupy it. In Dr. Maslow’s parlance, we must provide more than just the basic needs of shelter and security, we must foster a sense of belongingness and esteem, create opportunities for self-actualization, and ultimately bring our world closer to the kind of global citizenship that transcends self.

Turning first to our digital shortcomings, while it is undoubtedly easier than ever to collect “friends” with the mere click of a button, hopes for a more meaningful connectedness now look like promises spun in a worldwide web of deceit. The same digital platforms designed to foster such connectivity, for what was supposed to be an antidote for everything from loneliness to social discord, instead have become a toxic stew — a mix of megaphones for humble braggarts who make the rest of us feel lousy, safe houses for cyberbullies overcome by their darkest demons, and echo-chambers for fractious figures whose “friends” lists foretell a vicious cycle of validation and curation. In the wake of our failures to bridge our socioeconomic divides and foster understanding, headlines of social unrest have become a nightly news ritual, leaving many cities just one errant bullet away from full-fledged rioting. Meanwhile, an internal conflict rages with equal ferocity. Our introspective voices crack and stutter amidst feelings of isolation and inferiority that have manifested into a true mental health epidemic. Mass shootings and suicide rates have simultaneously reached their highest levels in decades.

But who is actually to blame for our wrong turn on the information superhighway: is it a malignant deep state sowing seeds of distrust on either the right or the left? A foreign nation state preying on these divides? Or perhaps Congress’ villain du jour Mark Zuckerberg? Before the pitchforks come out and we hang the rest of our information age heroes in Ctrl-Alt-Delete effigy, perhaps we should first look inward. For where is the wisdom in casting stones at our glass screens when the biggest crime of our digital avatars is that they have merely mimicked the worst parts of us, their very imperfect human analogs? So here we are, arriving at a growing realization that, in an uncontrollable bout of post-Cold War optimism, with the dawn of a digital era upon us, we had naively convinced ourselves that the architects and developers of the internet era could succeed in fostering a certain connectivity that had evaded us IRL. Instead of first rolling up our sleeves, in-real-life that is, to address real world challenges, we hitched our hopes to a viral bandwagon of a sleeveless pixelated “thumbs up.”

With a bit of reflection, it seems the ills that plague us were social long before they were social media. The roots of our online echo chambers, our digital discord, our feelings of inferiority and solitude, and our self-inflicted gunshot wounds, have their underpinnings in the deep-seated socioeconomic segregation of our brick and mortar neighborhoods. A quick query of Google Maps in Satellite View is telling. It reveals our neighborhoods basking in their sea of sameness. The high gates that surround our communities convince us we are safe while we nest, yet from the outside looking in, these gates have trapped us in our homogeneity, limiting our social networks to those who share our tax bracket. Missed connections that never were. As if these gates weren’t sectarian enough, we surround our McMansions with picket fences, not for safety, but for the mere sake of demarcating our territory from that of our neighbors, reveling in our self-imposed sequestration, and a socioeconomic sameness that ought not be mistaken for belongingness.

Looking even closer — a switch to Google Street View reveals a modicum of differentiation… in the driveway, that is; the latest Tesla in one or a Porsche in another. Indeed, keeping up with the Joneses has become a competitive sport. Is it any wonder then that our inner humble braggart would park itself in a digital driveway, too? Sadly, in this rather expensive, albeit futile, bid to bolster our self-esteem, we’ve somehow managed to jeopardize the genuine friendships that make up our social nets and deplete the funds that make up our financial safety nets.

So, we’ve reached a crossroads, but where do we go from here?

Coliving has certainly drawn its share of detractors. But, to identify communal living as a buzzy millennial fad or a stunting of adulthood would be to meaningfully miss the mark. In fact, an estimated one-third of the interest that coliving receives is from non-millennials. To understand the broad potential for the future of coliving, and why it captivates the imaginations of both millennials and non-millennials alike, one need only look across geographies or back in time to see that communal living in its various forms — from tribal villages, to communal kibbutzim, to residential hotels — has a far richer history in human society than the reclusive nesting that has otherwise befallen our post-World War II housing market.

Civilization has a long track record of organizing and reorganizing. Given the social ills that plague us now, it seems entirely fair to ask whether our current clustering has run its course. Could the fascination with coliving be a reflection of our society’s innate desire to once again reorganize itself, and commensurately the housing market? And if so, what would it take to evolve an entire civilization from one that is currently clustered by tax bracket to one that is instead bonded by something much more substantive — shared passions and interests?

It is only natural to choose our homes based on the information that is available to us. The typical filters we use, apart from price points, tend to range from physical attributes, like number of bedrooms and bathrooms, or age of construction, to neighborhood considerations like commute times, crime rates, nearby schools, and abundance of local restaurants, parks, and services. But, even in today’s digital age, the vast array of information at our fingertips is still incomplete.

What the trend toward coliving has revealed is the importance of one often-overlooked, generally opaque factor that stands to influence life in a new home as substantially as the rest, arguably more: compatibility with our neighbors and roommates. Consider this. When searching for your next home, if you had the ability to pick your people — neighbors, roommates, etc — not merely your home, would it impact your decision? And, if so, what would be a bigger consideration to you: living alongside individuals who share your income level, or those who share your passions and interests?

Today, our zip codes are clustered by the former — little more than harbingers of our wealth — homogenization that, at its most benign, has proven to be a rather superficial bonding agent. Indeed, many of us can relate to living for years alongside next-door neighbors completely oblivious to basic details of their lives, even their names. More unfortunate, though, is that homogenization by income, gentrification, has been massively detrimental to society for myriad other reasons — breeding a dual-class system for entire cohorts of the population who are underserved in their educational opportunities, and by extension their economic prospects, simply because of the randomness of being born on the so-called “wrong” side of the tracks.

Still, it would be narrow-minded to think that the consequences of such polarization are borne exclusively by one side of the proverbial tracks versus the other. In fact, one might wonder how many people born into wealth have nonetheless failed to self-actualize as a result of being limited to a wisdom derived only from experts in their own zip code. Re-clustering by interests instead of incomes broadens our exposure to more individuals and perspectives that can help us become the best at whatever it is we strive to do. This, after all, is the American Dream — irrespective of what the homebuilders might have us believe.

Despite the faults of our existing housing market, though, it does a pretty good job of meeting important basic needs — keeping the roof standing, the water flowing, and generally providing some element of safety — for those who can afford it. In the United States, this means that 99.83% of the population have access to nightly shelter, excluding those relegated to homeless shelters. However, variations in quality are vast and not all locations are created equal. Since the founding of the country, real estate developers have largely been guided by Adam Smith’s laissez faire philosophies. When supply is tight, rents rise and new construction commences. The high cost of new construction has all but guaranteed that, absent government incentives, development or re-development activity chases the high-end of the market where the margins are perceived to be the frothiest, a Darwinian world where financial fit-ness translates into over-sized homes that monopolize precious real estate in “prime” locations.

Not unlike luxury goods, everything from eyewear to footwear, that eventually find their way into a secondary market of consignment shops, individuals of lesser means are often left to a secondary housing market of aging inventory, rehabs aside. The most vulnerable turn to an underground housing market of questionable safety, often rented by the bedroom, or by the windowless attic, closet, or basement, and in dubious locations.

As municipal revenues increase in prime locations, public sector funding for everything from police departments to public schools are enhanced, making the locations even more marketable to ever wealthier prospects. Conversely, these services deteriorate for locations considered less desirable. Today’s Gini Coefficient, in no small part, reflects decades of unchecked gentrification, a virtuous cycle for the haves but a vicious cycle for the have nots.

We live in interesting times, however, and a different form of capitalism is emerging. Consumers are demonstrating a thirst for purpose and global connectedness… even in their purchases of eyeglasses and sneakers. Such philanthropic missions have been built into the margin structure of “buy one, give one” brands like Warby Parker and TOMS — not by a forced socialistic mandate, but entirely on market-based principles. They succeed not in spite of the incremental cost of human kindness, but because of it. Could it be then, that Dr. Maslow’s notion of self-transcendence — whether motivated by a sense of guilt or by altruism — represents a new evolutionary branch for capitalism, one that is not only guided by Adam Smith’s Invisible Hand but equally enlightened by a helping hand?

And if we now have validation that consumers will indeed vote with their wallets to improve the financial fit-ness of their fellow humans when packaged appropriately, how can we, as a real estate industry, apply the lessons of Warby Parker and TOMS voluntarily before imploding under the weight of misguided housing policies and Affordable Housing mandates whose objectives, albeit well-intended, too often result in consequences that are unintended?

When my brother Andrew and I set about creating a coliving platform, it was with the hope of “humanizing housing.” Our own founding story is rooted in Andrew’s arrival to New York City. He was determined to make ends meet, and ultimately concluded that he would have to partition the living room of his apartment into two additional bedrooms, subletting them on Craigslist. In our mission to humanize housing, we sought to make a higher quality of life accessible, in prime locations, to a wider cross section of our society without relying on Affordable Housing mandates. We anthropomorphized our brand on the notion that Ollie, a phonetic wordplay on “all inclusive”, would be everyone’s favorite neighbor or exemplar roommate — the one who pitches in to set up the furniture, who does the dishes even though it isn’t their turn, or who rallies the gang together for the Super Bowl party. We also saw an opportunity to activate community with intent, engage it with purpose, and embed time-saving services that could be especially useful for those individuals who, unlike members of a nuclear family, don’t have the benefit of additional helping hands to divvy up the long list of chores necessary to maintain a functioning household.

In our vision of the future, we saw “all inclusive coliving” as more than a marketing tagline and more than merely a reference to pre-furnished apartments, high-speed WiFi, weekly housekeeping, state of the art amenities, or weekend getaways. Rather, we saw it as an enabler of our mission to humanize housing — building upon our most basic physical needs of shelter, warmth, water, safety and security, to also encompass the emotional and psychological needs of the whole human, including promoting a sense of belongingness, esteem, and above that, the sense of purpose that comes with self-actualization. And although by definition self-actualization can only come from one’s self, not Ollie nor anyone else, we nonetheless felt that, as a coliving platform, we were in a unique position to materially alleviate two of the biggest obstacles to self-actualization: time and money. At the top of Dr. Maslow’s Hierarchy of Needs, we also saw an opportunity for collective actualization, or as Dr. Maslow dubbed it, self-transcendence. We surmised that if more people had more time and more money to nurture their interests into side-hustles and their side hustles into their life’s work, they would also have a greater willingness to turn their life’s work into mentorship of roommates and neighbors who were earlier in the journey.

Against this backdrop, at a recent corporate retreat, we challenged one another to consider each team member’s contribution to our bigger purpose — the humanization of housing — using Maslow’s framework as a guide.

Ollie’s Mission: The Humanization of Housing

We started with the question, why do we spend so much of our money on rent, in homes that take up more space than we need, while spending the vast majority of our waking hours elsewhere? By right-sizing the footprint of our homes and fractionalizing them along an entire spectrum of size and privacy for the changing needs of an increasingly diverse consumer, members of our architecture team are creating variations in price points that ease the financial burdens for residents who otherwise might have been pushed into the substandard living conditions of an underground housing market or a Craigslist room-share listing.

Our design team then jumps into action to preserve functionality in our homes through the inclusion of transforming furniture and an elevated aesthetic, which altogether contribute to the sense of esteem our residents feel when they step through their front door.

Meanwhile, members of our hospitality team re-allocate a portion of the savings we’ve unlocked to services that return precious hours every week to our residents’ busy lives, like weekly cleaning, linen changes and towel service.

And then, with the benefit of this newfound time, our residents have the chance to participate in events organized by our community engagement teams. Minimalist living spaces and a full calendar of unique experiences not only align philosophically with a consumer who increasingly favors experiences over the accumulation of stuff, but more than that, our events promote a sense of belongingness among residents who make a conscious decision to surrender their devices and connect with one another instead — sometimes in the most beautiful, unlikeliest of pairings across age and income gaps, irrespective of race, religion, gender, sexual orientation, and ability.

The real magic of our events — which see engagement from as much as 40% of our residents in any given month — is that they are rooted in a system of four shared values that simultaneously promote a notion of self-transcendence: inclusiveness, wellness, discovery and sustainability. A sustainability event, for instance, might be a kayaking trip to a local island bird sanctuary followed by a beach clean-up, while an inclusiveness event might be a “Brush with Kindness” day in collaboration with Habitat for Humanity where our members contribute to playground improvements at a nearby community center.

Communal living remains, as it has throughout history, predicated on a belief that all humans have the capacity to bring something of value to the table. Taken together, “all inclusive coliving” at Ollie is defined by far more than the perks or amenities that are included. It is defined by how our residents themselves are included… by their roommates, their neighbors and the broader Ollie community who, by virtue of joining Ollie, have made a public declaration of sorts about their desire not only to better themselves, but more importantly, to transcend themselves, bringing their own gifts and talents to the table for the benefit of others… and sometimes quite literally to our potluck dinners.

Lest anyone think we are advocates of turning back the clock to an era of socialist housing or a digital dark age, rest assured even in our mission to humanize housing, our pie-eyed optimism persists when it comes to the power of the entrepreneurial spirit, conscious capitalism, and technology to eventually get it right — to transform our lives for the better. Fittingly, in the final hours of our corporate retreat, just as we were winding down, one of the most reserved members of our tech team raised his hand, hoping to discuss how his efforts could contribute to humanizing housing. We concluded that the technologies we’re developing for coliving may have the most important role yet, right at the apex of Dr. Maslow’s hierarchy of “we.” We vowed to measure our success not by how effectively we connect our homes to the Internet of Things or our users to their devices, but rather by how well we re-connect humans to one another, the Internet of People.

In the months since our retreat, our programmers have coded everything from the RSVP buttons for our calendar of values-based social events to the roommate matching-algorithms that, with only modest adaptations, may one day serve to re-cluster the way we organize ourselves as a society. I’m also happy to report that, on a parcel that once housed a strip club, alongside 297 brand new luxury apartments where incomes are otherwise qualified at nearly $100,000 and up, we now house hundreds of individuals earning below the area median income in our largest coliving community to date, Alta by Ollie, with 422 beds in a 43-story building in New York City’s popular Long Island City neighborhood. The building has only one front door, no “poor door”, and Alta by Ollie residents share the same 27,000 square feet of amenity space as the co-located luxury apartments. Despite the trade-off in space in the Ollie homes, we’ve achieved customer satisfaction scores that are consistent with the ratings typically reserved for luxury brands.

And what of the economic side of the equation? Our developer partner had no obligation or special incentive to incorporate Affordable Housing units on-site. Yet, without any rent subsidies or below-market pricing mandates, we have cut by one-half the income threshold that would have otherwise been required to qualify to live in the building. We’ve done it while delivering to the building’s owners nearly 30% higher net operating income compared to conventional luxury apartments. And although this “risk premium” was necessary for investors taking a gamble on an untested business model, we cannot help but wonder how much lower our rents might be, how many more people might take a step closer to their personal American Dream, when investors begin to adopt Maslowian principles of their own, measuring their returns not merely in dollars and cents, but in the form of social impact, the hierarchy of “we.”

Facebook Fundraiser Platform


GoodUnited for Facebook Fundraisers helps non-profits leverage the power of Facebook Fundraisers without adding to staff workload.

  • Role – Product Designer
  • Time Frame – 90 days

User Needs

Facebook Fundraisers — a powerful platform for non-profits to raise money, is cumbersome and difficult to compile reports and analyze data. Non-profits also need to invest more hours in managing the platform to thank individuals, collect emails and keep fundraisers engaged.

Business Needs

By combining software with a managed service, GoodUnited believes non-profits can collect more emails, increase donations, keep fundraisers engaged and turn data into insights with professional reports.


The biggest win was the creation of a “simplified” view that compiles the data and presents it to the user in natural language form.

Simplified View

Initial interviews revealed that reporting was a top priority for users. My goal was to show and represent the data in an easy to digest format. I also realized how important it was to make the product “sticky” and added the “Email This Report” function. It generates an email with the natural language summary that can be sent to a direct report, manager/director. The user looks like a superstar and GoodUnited provides the value that is expected.


The simplified/detailed toggle allows users to quickly view individual metrics and stats. 🤓

detailed view

Want to see more? Check out GoodUnited.io

Solution / Prototype — Team 4

Junwoo Cheong, Davis Dunaway, Jenni Lee, Eliza Pratt, Emily Zhou

Final Poster

Addressing pain points

Following the in-class exercise on writing How Might We questions, we chose to focus on four different proposed solutions for the gut check worksheets. These solutions collectively attempted to create a more welcoming community culture and a more cohesive brand aesthetic.

The key issue that we based our solution around is the statement that customers don’t see Construction Junction as a viable retail option. The blue sticky notes that support this make the statement that customers often do not return unless they have a very specific project in mind and that people find it difficult to feel integrated in the Construction Junction community. This led us to the question of: “How might we create a more inviting culture for community members to get more involved with CJ?” Based on the feedback we got in class, we combined multiple proposed solutions into one overall idea.

Our final prototype idea is to have Construction Junction host an annual DIY, hands-on workshop to demonstrate tutorials on “how-to” make projects in order to incite creativity and promote the utilization of used materials. These workshops would be themed, for example, “How to Make a Birdhouse” in the spring, or “How to Make your Own Christmas Lights” during the holiday season. These workshops would be heavily advertised in the store and online.

Concept development

We learned that customers feel a mental disconnect between the enthusiastic, well-intentioned mission of Construction Junction and the unwelcoming atmosphere and work culture of the company. In hand with that, the company’s advertising strategies are weak and fail to stand as visually or mentally engaging, resulting in an inability to reach wide audiences.

As a result, these DIY workshops would be a way to address the two main pain points of an unwelcoming culture and ineffective advertising. These welcoming workshops would create opportunities for customers and employees to interact and bond, allowing customers to feel more integrated into the maker space/building/creativity culture of Construction Junction. In addition, the promotion of these workshops will result in more opportunities for advertising, improving the SEO.

Imagining Event Flow (prototype logistics)

For the logistics of these events we planned, we wanted to create a free form environment where people of any experience level would feel welcome to drop in and event volunteers were available to offer insight and encourage conversation in the DIY community.


  • Event starts at closing time (6:00pm) on Thursdays, and volunteer staff set up chairs, workspace, and materials.
  • Local catering provides refreshments (in exchange for promotions by CJ)
  • Participants are free to attend when they can and must check in with a volunteer for project rundown and materials.
  • Demo of monthly project is provided by workshop attendants at the beginning of class; additional instruction is available for latecomers.

During Event

  • Workshop volunteers offer advice, help those in need, and encourage conversation to build a welcoming environment. Cool music is played.


  • At the end of the event, volunteers lead a discussion for attendees to share their projects, thoughts, and any insight on their experience.
  • With permission, volunteers take pictures of attendee’s projects to share on CJ’s social media.
  • Attendees are invited to stay and help clean up the space. Those who are interested are also encouraged to volunteer for future workshops and help give back to the community.

Addressing visual identity through event advertising

Before establishing the brand identity for our prototype, we conducted initial observations on their existing website:

Analyzing website interface

Pulling from these observations, we brainstormed a list of adjectives that we felt best embodied the visual identity of CJ:

  • Inviting
  • Friendly
  • Primary
  • Playful
  • Hand-made

The target user population of Construction Junction is artistic/crafty people who are very DIY-oriented, and as a result, we wanted to create a brand identity that aligned with our target users. In order to do so, we wanted to retain the playful, friendly feeling of the brand, while simultaneously refurbishing the identity through subtle type, color, and composition choices.

We decided to pair an inviting, slab serif display type with CJ’s current web sans-serif for easy readability. Furthermore, since their existing visuals are entirely green, we developed a palette of cool colors they could incorporate into their branding to “freshen up” their monochromatic identity.

Reimagined color palette

This branding effectively captures the essence of Construction Junction, as it simultaneously modernizes the classic yet eccentric feeling of the existing brand. Lastly, we wanted to implement vector-style illustrations in our advertisements in order to add to the playfulness of the brand. For each workshop, we envisioned each individual one to have a different theme, and vector illustrations are a flexible option. In relation to our prototype, the advertisements which would promote these annual workshops would be designed in this set brand guide.

Advertisement for proposed workshops

Advertisement adapted for social media platforms


We learned that, in many ways, advertisements were falling short because people don’t see Construction Junction as a viable retail option. This is in part facilitated by a feeling of disconnect between customers and employees and a general lack of welcoming sentiment surrounding the community and culture. The idea of holding workshop events on-site would create an opportunity for newcomers to become integrated in the upcycling and DIY culture that is predominant at Construction Junction. With participants walking away with a finished project, the workshop would also serve to demonstrate the applications of Construction Junction’s inventory and establish its presence as a retail space. On a smaller scale, the event would promote friendly interaction between employees and customers to eliminate sentiments of isolation or unease.


In a world of extreme disorder and imbalance, I’ll not raise my kids to think like the rest of the people, I’ll not raise them to see someone else as inferior and disadvantaged, I’ll not raise them to have the feeling of superiority over another and yet they will not feel inferior! My kids will know who they are, appreciate who they are but also respect who others are. Yes, my sons will not be exposed to the wrong trainings that turned men into beasts and extreme unrepentant egocentric bullies! I may not sit them down at all times to tell them what to do but I’ll show them how to truly be a man with what I do.


My sons will grow up to understand that there is no such thing as “kitchen is for women”. They will understand that anyone who could get hungry could get to the kitchen! They will learn how to cook not just from their mother but from me too! They will understand that God didn’t create women and gave them special cooking skills, anyone could do well in the kitchen and everyone is wired for the kitchen. Hold on… Is it just about kitchen? You’d ask! No, it’s not just about kitchen but the idea that usually link women to the kitchen cause more harm than good because it affects other areas of life, so if you think I am always over-flogging the issue of who goes to the kitchen, then you are part of the problem. Assigning domestic duties to a specific gender causes imbalance! Domestic chores isn’t gender-based.


I will teach my sons to respect the woman! I once visited a family where the females must serve the boys even if those boys are very junior to them! The girls must greet their junior brothers and serve them and I asked, they told me “we are teaching them how to be good wives!” And I quickly asked “then how do the boys learn how to be good husbands?” I think it is arrant nonsense to think such thing is training! I’ll never teach my sons that they deserve respect from women while women doesn’t deserve such from them. Just in a bit:


1. ATTENTION: I’ll teach my sons to pay attention to the woman with how I pay attention to my wife. Kids observe a lot and they imitate whatever they observe with speed! The boys will always treat their sisters just exactly how their father treat their mother, this is why it is important to settle disputes inside but shower all the love and admiration in the presence of the children! How I compliment my wife, seek her opinion, protect her, support her and pay attention to her change of mood will obviously reflect in how much sons treat my girls. I’ll make my sons understand that their sisters are treasures that needs to be cherished! When they grow up, they will eventually export this love. I’ll make my sons understand that loving a woman is part of their purpose!


2. COMMUNICATION: I’ll teach my sons that they aren’t wired the same way the woman is wired! I’ll teach them that for understanding to thrive, they must be patient enough to communicate with their sisters and digest all their rants! I’ll teach my sons that while they think things will be fine even if they don’t talk it out, that the woman wants to talk it out! With the way I communicate with my wife, my sons will know that communication is key! Aside just communicating, I’ll teach my sons that a woman’s opinion matter a lot and he’ll learn to respect her opinions too.


3. RESPECT & HONOUR: I usually hear “respect is reciprocal” but it only exist in the texts! In our part of the world, “respect is gender-based.” When a woman expresses her views and decides to stand on her right people shout on her and say “shut up! Don’t you know you are a woman? Is this how you will enter marriage? You don’t talk while men are talking!” I will warn my sons against such understanding, I will not just practice it for them to learn, I’ll also inscribe it in their hearts that a woman too needs respect and honour! I will make my sons understand that under no circumstances should they undermine a woman because she is a woman! It will be an abomination, a craze and almost like eating a “forbidden fruit” to shame a gender in my world! No matter the argument or fight, it will never be heard of that one of them ever said “women and their chicken brain!” I’ll teach them self-control and openness! That much respect they want, they should also give it out.


4. LOYALTY: I’ll teach my sons that when they eventually start dreaming of bringing someone else into their lives, they should ensure they are ready to submit their loyalty to the core. I’ll teach them that faithfulness is key and that they must be accountable to that relationship. This will largely tell on how I treat my wife too! I know it’s fine to have mutual friends with my wife but on no account will my wife become a subject of discussion and on no account will I export a friendship I share with my wife to someone else. I’ll teach my son that men can be loyal to their woman by being extremely loyal to my wife. Loyalty doesn’t just happen, it is intentional. I’ll make my sons understand that trust is something that should never be compromised, it should be held high at all cost!


5. PRINCIPLE OF FIRST LOVE: I’ll teach my sons the principle of first love! I don’t really mean “first lover” but first love! I’ll teach my sons that they’d stay with their sisters for so many years even up to two decades and still love them like they have always done at first! I’ll teach them this by ensuring I fan the love I have for my wife aflame! I know there are times I may feel like there is more, I know there are times I may not feel that urge to extraordinarily be all out for my wife, I’ll teach them that it has nothing to do with feelings! I’ll teach them that love is intentional and can be grown! Everyday will be like “we just fell in love” for I and my wife. They’ll observe this and they will play it out individually. Those things I did with my wife when we first met will always be replayed, we will still go out on such dates and I’ll teach my boys that girls are designed to be loved and protected by boys not because girls are weak but because they are treasures.


6. HONEYED WORDS: My sons must understand that they should be the first to tell their sisters how beautiful, strong, smart and inspiring they are before those on the streets begin to pour in their own compliments! My daughters will walk on the road with their heads high and when those boys say to them “you are very beautiful” they will respond “yea, I just heard that this morning from my family.” I’ll teach my sons that compliments are things that should consistently come from them to their sisters because they will always see me do that! I’ll make my girls so get used to how beautiful they are that no man on the streets will take advantage of it! My sons will understand the mystery behind “compliments” and also make it a habit even after they have grown! My sons will know that when she feel stressed and on the verge of giving up hope, she will need encouragement and words like “you can do this dear! Try, try and try again!” My girls will always come running to my boys when they need a shoulder to lean on!


7. GIFTS ARE LIFTS: Just like it seem I am wired, my boys will grow up understanding that girls deserve gifts and they interpret caring this way! Because they will always see me come home with nice stuffs (maybe inexpensive sometimes but from a sense of value) to my wife, they will also learn that women aren’t receivers because they want to dig gold, they are receivers because of how they interpret love! My boys will always stand out for my girls knowing so well that these girls in return will stand in for them!


8. APPRECIATION: My sons will learn from me how “appreciation” do the magic! Anytime my woman do the dishes or the chores, I’ll appreciate her with all my heart because she’s doing us a favour! I’ll say thank you for bathing the child, I’ll say thank you for the food, I’ll say thank you for just everything and they too, not just the boys will learn that every good deed deserves appreciation! This way, they will know that no one is wired to do it exclusively.


9. EQUAL BUT UNIQUE: I will vehemently teach my kids that the man and woman is equal but unique! I’ll never let the society corrupt them and teach them the wrong things! How am I going to do this? I am not going to relieve myself from teaching them, I’ll not depend on what they are taught in school and in children’s church! I will ensure that I am not too busy for them because they are part of my business. I will make my sons understand that everyone deserves equal opportunities and encouragement and I’ll teach them that both the man and the woman forms the very fabrics of humanity. This way, they will understand that there is no superior gender to another.


10. LEADERSHIP: I’ll teach my sons that they are leaders but I’ll also make them understand the context in which their leadership is supposed to play out. I will teach them that a leader isn’t one who want things his own way, a leader is one who is ready to serve, I’ll teach them that the leader of every home is a servant-leader! He is leading them into service, showing them how to serve and leading by example! They will learn that being the “head” means being the “chief servant”.


This is the best time to be living because I will be intentional with my family! The Bible says “train up a child in the way he should go and when he is old, he will not depart from it!” My family is a model and the narratives are changing. Once again, loving a woman is part of man’s purpose… Son, copy that!


My name is George O.N

I am highly family oriented!


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PSI: why service design?

trust us, it’s a good choice!

Public sector has many reasons that push it toward changes. But, why do some governments decide to do that with service design?

Adding pieces to the puzzle: we already said what service design and public sector innovation are and we also explained the reasons behind the innovation itself. In this new story, we will instead analyze what brought some pioneer governments to understand that collaborate with service design could have been a good choice.

When we deal with public sector issues, we need to remember that usually “social challenges are wicked problems. These are complex, intertwined with many other problems, and probably not “solvable” in the way we are used to thinking about solving problems. In most developed countries, however, approaches to social challenges have two facets: they aim to address a defined goal, and they need to do it within limited means.”[1]

Thus, standard processes or old methodologies sometimes may fail in addressing public problems.

Service design is now widely considered as a promising tool to drive change in the public sector because of its democratic and creative ways of working based on a human-centered approach. A large number of local governments around the world have been and are trying to apply and embed design in order to modernize service delivery, innovate services and policymaking, and eventually change the way they work. Of course, adopting a service design approach in public sector dynamics is not easy and requires time, since it implies not only the adoption of different methodologies or new tangible solutions but a bigger and more radical mindset shift.

Service design helps people think differently about the challenges they face and how to move away from starting with a solution, focusing more on long term outcomes rather than immediate outputs.

To deeper explore this aspect of the PSI, I had the chance to speak with some experts from service design field, who helped me in getting a clearer point of view. I would like to share some highlights of our interesting conversations:

Why Are Co-Work Spaces The Future

It's almost 40 years since Dolly Parton wrote a song “9 to 5” and it seems the world finally got the message. It doesn't matter where you do your job as long as it is done.

Digital nomads, freelancers, corporate teams or early-stage startups — they all create connections and collaborate in co-working spaces. The environment makes them feel comfortable and offers ideal conditions for building innovation projects.

“Co-work space is a world where people work to make a life, not just a living.” — WeWork

I'm personally a big fan of co-working spaces and would choose them over conventional office anytime. They consist of super smart people from various backgrounds who are building something they can be proud of.

#Meet Like-Minded People

Being in a shared office space with dozens of other people from different industries gives you an opportunity to interact with all sorts of people. Working towards the same goal with other people give you a chance to see the things from multiple perspectives.

#Enjoy The Benefits of Shared Economy

Based on the Coworking Manifesto, an online document signed by members of more than 1,700 working spaces, the values that the co-working movement aspires to, includes community, collaboration, learning, and sustainability. Sharing human or intellectual resources open up new opportunities to collaborate. The culture of shared economy creates a space for people to help each other and contribute with the knowledge and resources they have.

“The goal is to take advantage of diversity that is the art of thinking independently together.”

By thinking differently about the way you do your work, you start thinking differently about the workspace. By trying new things, you can challenge the convention. Get things done, and done well.

Say NO To Things You Don’t Believe In
Without explaining yourself.medium.com
Lift People On Your Way Up
Not because you have to, but because you want to.medium.com
Self-Discipline Keeps You Going
Even when it is hard sometimes.medium.com

What’s worse than having cancer?

An overview of the biological link between cancer and depression (and how to win the chess match against them both).

There is a silent but brutal accomplice to cancer, which dramatically affects the lives of those who are affected.

Depression frequently co-occurs in cancer cases. But it is not just due to the emotional distress of having a life-threatening disease. A common biological mechanism seems to underpin this comorbidity.

A recent article by our group reviewed the scientific literature on the link between cancer and depression, highlighting the effect of this common biological mechanism: inflammation, and a specific aspect of inflammation called the ‘kynurenine pathway’.

Here I will take cues from our paper to explore the reasons behind this comorbidity and the clinical implications of this intricate chess match between us — patients, clinicians, and researchers — and the combined force of cancer and depression.

Cancer and Depression

Cancer patients are a population at high-risk for the development of depression, with overall higher prevalence rates than those observed in the general population.

Cancer, with all its more than 100 subtypes, could affect almost every part of the body, with different symptoms and prognoses. It is often unpredictable, sometimes rapidly lethal, and the therapies are highly invasive and not always effective.

Its potential to invade the whole body, along with the visible signs of the illness and the challenging treatments, contribute to the ever-lasting fears about it.

It’s quite clear to everyone that receiving a diagnosis of cancer could be enough to feel down and to lower your mood. However, not every person diagnosed with cancer is clinically depressed, that is, has a clinical condition that is more than being sad and worried about one’s health status.

The detrimental effects of these two diseases — cancer and depression — do add up, especially when they occur together, impacting the life of those who are affected, and of their relatives.

The role of inflammation and implications for treatment

In the last few decades, we have understood more about the role of inflammation in the pathophysiology of both cancer and depression.

Inflammation is, on a basic level, a response of our body to potential threats (such as illnesses), that involves the activation of the immune system.

Cancer is associated with immune abnormalities, and inflammation is pivotal in cancer development. Inflammation is also caused by cancer therapies, especially chemotherapy, in an often-unfavourable alliance between cancer and its treatment.

Depression is also linked to inflammation: depressive symptoms are frequent when the immune system is activated, and many depressed patients have high inflammation.

It is therefore particularly intriguing to look at depression in illnesses that are also characterized by high inflammation — like, indeed, cancer.

If the high prevalence rates of depression in cancer is due to the immune activation, fighting inflammation could also prevent the development of depression.

Depression is not an easy-to-treat disorder and the limits of the current antidepressant therapies are well known to clinical practitioners. About one third of depressed patients have inadequate responses to treatment. This reveals an urgent need for new approaches in treating depressive disorders.

If inflammation is elevated in at least some depressed patients — for example, patients with cancer — than anti-inflammatory treatments could be helpful. But which anti-inflammatories? Which bits of inflammation are important in causing depression?

One inflammation-related pathway that appears to be dysregulated in both cancer and depression, is the kynurenine pathway.

This is a metabolic process in which the essential amino acid tryptophan is converted into substances that are toxic for the brain and can induce depression.

The activation of the kynurenine pathway during cancer may therefore be crucial to the development of depression, even though further research is needed to disentangle its exact role.

Is this going to deliver new antidepressant drugs?

It is probably too early to say, although drugs exist that inhibit the key enzyme of kynurenine pathway, indoleamine 2,3-dioxygenase (IDO). Many trials have been performed on IDO inhibitors in cancer, although with conflicting results, and some IDO inhibitors have shown promising results in association with classical anticancer therapies.

Nevertheless, at this stage of research, the potential efficacy of IDO inhibitors in treating depression during cancer is still only a hypothesis.

However, one thing is clear: to win the chess match against cancer, we really will need to fight against both cancer and depression.

Targeting inflammation might be just such a strategy to win the match — especially if we can develop a more precision medicine approach in this field, identifying those patients who will benefit from anti-inflammatory interventions.

Photo by Felix Mittermeier from Pexels

What is the Full Stack Web Developer? Which is the best company to hire Full Stack Web Developer?

Developer or a coder is a person who writes code. These codes can be in front-end or at the back-end. Now usually the case is front-end developer has no clue how back-end developing works and in a similar way a back-end developer cannot be less concerned about front-end development. This was the case until recent times when the technological landscape was stable but now it is moving at a higher pace than ever and technological demands are at ever time high. The dynamic nature of technological landscape industry has given rise to a new breed of developers known as the “Full Stack Developer”.

The term “Full Stack Developer” means a coder who can work in both front-end and back-end technologies and is comfortable in doing so. They can work with languages like PHP, HTML, JavaScript, database and everything that links them up in between.

There are many advantages if you hire full stack web developer, few of them are:

· Higher ROI

· Flexible development

· Co-ordination with simultaneous development in front-end and back-end

· Better database architecture

The deal breaker is that you just can’t hire full stack web developer from anywhere. You need to make sure that the full stack developer you outsource your project to is capable to deliver the promise.

It is always better to hire a full stack developer from a company if you want better communication and desirable results. With my personal experience, I will suggest HireFullStackDeveloperIndia for hiring full stack developer for your projects. They have the best full stack developer for hire. You can interview full stack web developer and go through their previous works before hiring them for your project.

Full stack developers at HireFullStackDeveloperIndia own skillful expertise in front-end technologies like Angular 6.0, Angular 7.0, React 16, Mocha etc. and on the back-end site they use Restful API, Python and other cutting edge technologies along with the latest back-end trends

Hiring a full stack web developer from HireFullStackDeveloperIndia can get you many benefits, like:

· Years of experience in full stack development

· Reasonable hourly, part-time or full-time rates

· Assurity of product lifecycle being followed

· Smooth and continuous communication at your convenient time

· Excellent satisfaction rate and a ratio

· Bug-free product development

· On-time product delivery and deployment

To leverage all above-mentioned benefits using top-notch technology, and to hire full stack web developer and that too the best full stack developer that fits your requirement profile perfectly you should outsource full stack developer from them. At HireFullStackDeveloperIndia full stack web developer have extensive experience in developing web applications from scratch.

Hire full stack web developer from here to build high performing web applications and stay at the top amongst your business competition.

Email: sales@hirefullstackdeveloperindia.com

WhatsApp: http://whatslink.co/8b11b0

The Best Gift You Can Give This Women’s Day

With the Women’s Day just around the corner, you might still be wondering what to gift the precious ladies in your life. Women’s day gifts do not necessarily have to be expensive. On the other hand, they shouldn’t be as boring as cakes and flowers. So, how else can you let your favorite ladies know that you’re lucky to have their presence in your life? The answer is Magzter.

With Magzter, the world’s largest digital magazine newsstand with 11,500+ magazines in its catalog, you can offer the joy of digital reading to your partner, friends and family members belonging to any age group. Magzter is also a great way to inculcate the habit of reading in little girls as they will love reading their favorite comics and educational magazines in an all-new digital and interactive format. That’s not all! Once the magazines are downloaded, they can be accessed offline, anytime and anywhere.

You can choose from the following options to gift via Magzter:

Magzter GOLD Gift Cards

Magzter GOLD, the “All-You-Can-Read” subscription” from Magzter, is a great gifting choice as it offers unlimited access to 5,000+ digital magazines and curated premium articles, which your loved ones can access on their smartphones, tablets and desktops/laptops. With magazines spreading across 40+ categories including Business, Cooking, Fashion, Fitness, Home, Lifestyle, Technology, Travel, and Women’s Interest, this gift is sure to engage and entertain ladies of all age groups with diverse interests. More importantly, unlike other gifts, this gift will last an entire year!

Click here to send a Magzter GOLD gift card

Magazine Gift Cards

If you’d like to gift your loved ones the freedom to choose from 11,500+ magazines and read their favorite titles, then Magazine Gift Card is your go-to option. Thanks to the extensive catalog across 40+ exciting categories and 60+ widely spoken languages, there is something interesting for everyone. As you can choose any denomination for Magzter gift cards, they are suitable for every budget.

Click here to send a Magzter gift card

Digital Magazine Subscriptions

If you are already aware of your wife’s favorite fashion magazine, your sister’s favorite entertainment magazine, your mom’s favorite cooking magazine, your friend’s favorite lifestyle magazine and your little girl’s favorite comics, you can surprise them all by gifting individual magazine subscriptions.

To gift an individual magazine subscription, please follow the below steps:

  • Visit https://www.magzter.com/
  • Search for the ‘Magazine’ which you’d like to gift
  • Click on the ‘Gift’ icon on the landing page of that magazine
  • Enter the gift details and choose from different options — Single issue, 1-month subscription, 3–month subscription, 6 months subscription, 1-year subscription, etc.
  • Ta-da! The digital magazine issue/subscription will be sent to the recipient instantly.

What are you waiting for? This Women’s Day, look beyond the usual gifts and choose any of the aforementioned gifting options from Magzter to show your loved ones how much they mean to you.